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News

Moving Ideas Into Action

09 Salute Lauded as Best Yet!

By OkAcademy.org http://okacademy.org Published: Oct 02, 2009

Follow this link to read the Oklahoma Academy's September 2009 newsletter. The Oklahoma Academy is a private, non-profit membership organization that identifies the critical public policy issues facing Oklahoma's future.

Political campaigns using technology to reach voters

Campaign moving from GOP to 'TXT,' Technolgy use increase

By Tim Henley http://newsok.com Published: Oct 24, 2008

If people wanted to be among the first to know who Barack Obama's vice presidential candidate would be, they had to submit a cell phone number to the campaign. In return, they would receive a text message whenever Obama made the announcement. But since the day Joe Biden's selection was announced, the text messages haven't stopped. The campaign periodically sends pro-Obama text messages and video links to the cell phone numbers in its database.

This was one example of how politicians can use technology to their advantage, said Keith Gaddie, a University of Oklahoma political science professor. Gaddie, Oklahoma State University professor Joey Senat, Democratic strategist Pat Hall and Republican strategist Pat McFerron spoke during a seminar about the impact the Internet has had on presidential campaigns. The seminar was part of the 10th annual First Amendment Congress on Thursday at The Oklahoman.

On Wednesday, sessions were held at the University of Central Oklahoma. Gaddie, Hall and McFerron agreed that Obama was effective in tapping into technology to get his message to voters. They also mentioned how Obama’s campaign effectively used the senator in product placement ideas. However, information spreading across the blogosphere can have some negative effects. Gaddie said people sometimes ask him why Democrats nominated a "Muslim terrorist" to be their presidential candidate. He was referring to the unsubstantiated rumor that was quickly spread across the Internet by bloggers.

Rules are changing Hall said politicians must respond to allegations, even if they are false. "If you let allegations go unanswered, they become Swift Boat ads," he said. "We know that the most outlandish charge that goes unanswered will have the most legs."

The speakers also briefly mentioned how candidates have used the YouTube Web site to spread campaign information inexpensively. If you let allegations go unanswered, they become Swift Boat ads. We know that the most outlandish charge that goes unanswered will have the most legs." Pat Hall Democratic strategist.